the 3 hallmarks of the ‘new accounting’ business

news flash – the business model has changed.

when we think of innovation we typically think of a new product or service – something that didn’t exist yesterday that will make tomorrow better. innovative offerings are essential to the portfolio of any growth-minded cpa firm.

more from crosley: the three elements of growth strategy [video] | defining the new business model [video] | the new growth evolution [video] | at the best firms, growth is no accident | jody padar’s new vision for the ‘new accounting’ | reality check: achieving world-class growth requires real-world intelligence | no shortcuts to sustainable growth | expand your vision and expand your business | leveraging leadership: a new way of looking at growth | are you creating a sustainable firm? | don’t confuse marketing with a true growth strategy | overcoming four imaginary barriers that limit cpa firm growth | how firms unleash the power of diamonds, cash cows and fat cats | how smart firms use market research | got leads? get real. learn how to qualify big opportunities | it’s a new generation in lead generation | four keys to success at seiler cpas | how accounting firms are re-building their sales pipelines | how to get started on ifrs in one easy step | 9 big ideas for turbulent times

however, long-term sustainable growth requires a far more comprehensive innovation in your growth model, the strategic blueprint that helps you get from point a to point b.

posted on february 25, 2015

gale crosley

about the author

gale crosley, cpa, of crosley+co., is one of the most recommended consultants in the inside public accounting best of the best, one of the top 100 most influential people in accounting by accounting today and has been named to the advisory board hall of fame.

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she consults with large and large-thinking accounting firms, assisting managing partners, partners, and marketing directors, to effectively increase their firm’s revenues. she guides them through development of the best strategies and tactics to achieve aggressive revenue growth objectives. gale’s 35-year-plus career represents a unique combination as a practicing cpa at arthur andersen, pwc, and a local cpa firm. she has also held senior management roles in business development and marketing in the cutting edge technology environment with ibm, mci and several start-up technology companies. gale has helped dozens of large and large-thinking firms, both domestic and international, create high growth cultures, driving revenue from all aspects of the practice. she is an honors accounting graduate from the university of akron, ohio, and winner of the simonetti distinguished business alumni award. gale is a licensed cpa in ohio and georgia, a member of the aicpa, the ohio society and georgia society of cpas, and is on the editorial advisory board of the journal of accountancy. her cornerstone book, at the crossroads, chronicles the challenges and successes of a fictional cpa firm struggling with growth.

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